Man with blue umbrella with back against Meta logo.
Facebook owner Meta is investing billions trying to make the metaverse popular.
  • A Meta VP told staff to "buckle down" and "build great products" for the metaverse, per The Verge.
  • Only one in 10 users reportedly come back to its Horizon metaverse platform after a month.
  • The VP reportedly said he wants the metaverse and VR to be "so obviously successful that my dad stops calling me every week to ask" about it.

Meta vice president Mark Rabkin reportedly told employees this week that they need to focus on making the best metaverse products possible — and the mission is a little bit personal.