Wallbox
- Men dominate the electric-car segment as car companies lean on performance-heavy ad campaigns.
- EVs are still expensive, but more mainstream buyers are getting in the market.
- Non-luxury EVs are attracting former luxury buyers.
Millennial men – with lots of money – are leading the way on electric-vehicle purchases.
As more electric vehicles have hit the market, the buyer base for them is continuing to skew younger. Millennials continue to snap up the majority of battery-powered vehicles on sale, according to data provided by J.D. Power, with Gen X close behind.