Over the last decade, Meta has done all it can to establish each part of its business as a separate but equal contributor to its bottom line. After all, that’s why part of Facebook’s brand identity is little icons denoting Messenger, Instagram, WhatsApp and Oculus. Plus, you know, it helps to deflect from any suggestion it’s operating a sprawling digital monopoly owning a big chunk of the internet.
But now, nine years after Facebook cleaved its Messenger product into a standalone mobile app, the pair are to be reunited. Facebook head Tom Alison said in a blog post the company is testing the ability to access Messenger from within the Facebook app. This is, of course, all part of its attempts to claw back relevancy from TikTok, with Alison saying the big blue app is pivoting to become a platform for entertainment and discovery.
– Dan Cooper