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  • A Brunswick Group survey found 58% of institutional investors have used Reddit for investment decisions.
  • And 46% of investors said they expect to increase their use of Reddit.
  • "Institutional investors look for ways to keep their pulse on the conversation among retail investors."

Nearly 60% of institutional investors said they have used information on Reddit for an investment decision, according to the results of a new Brunswick Group survey.

The investment advisory firm surveyed 257 US and European institutional investors – professionals who trade for banks, hedge funds and pensions – and found that 58% have used Reddit.