REUTERS/Dado Ruvic/Illustration/File Photo
- A Brunswick Group survey found 58% of institutional investors have used Reddit for investment decisions.
- And 46% of investors said they expect to increase their use of Reddit.
- "Institutional investors look for ways to keep their pulse on the conversation among retail investors."
Nearly 60% of institutional investors said they have used information on Reddit for an investment decision, according to the results of a new Brunswick Group survey.
The investment advisory firm surveyed 257 US and European institutional investors – professionals who trade for banks, hedge funds and pensions – and found that 58% have used Reddit.