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victoria's secret
The Victoria's Secret fashion show is set to return in 2023 after a four-year hiatus.

Victoria's Secret media relations

  • Victoria's Secret is the largest lingerie retailer in the US, and has been for several decades.
  • After explosive success it was accused of losing relevance but has since overhauled its brand image.
  • Insider charts the rise, fall, and subsequent comeback of the brand.
Victoria's Secret was founded in 1977 by American businessman Roy Raymond.
roy raymond
Roy Raymond (left).

Wikimedia Commons

Tags
Retail, Features, BI Select, Victoria's Secret, Rise and fall, coronavirus, COVID-19, Apparel, Retail Apocalypse, Business Visual Features
Source
The rise, fall, and comeback of Victoria's Secret, America's biggest lingerie r…