Back at CES, most of the big TV makers like LG and Samsung announced their upcoming high end TVs. But one major company was missing: Sony. Now it’s finally ready to show off its latest flagship sets, and after getting a chance to see them in person, I can say it was worth the wait.
Sony’s 2023 line of Bravia XR TVs, are all powered by the company’s Cognitive Processor XR. That means they share the same underlying tech and processing including support for stuff like Sony’s XR Clear Image tech, which allows for adaptive noise reduction, auto HDR tone mapping and more.