- Dynamic pricing is being used to set prices for activities beyond ridesharing and concert tickets.
- One family was asked to pay $418.90 to go bowling, The Wall Street Journal reported.
- Experts warned businesses would most likely implement surge pricing in response to the pandemic.
Surge pricing can be a headache for those trying to hail Ubers after sporting events or booking a flight after a treacherous weather event. But now, the pricing method is spreading to other places, like bowling alleys, restaurants, and golf courses, The Wall Street Journal reported.