A man holding a latter next to and looking up at a percentage sign on top of a stack of gigantic coins
  • Dynamic pricing is being used to set prices for activities beyond ridesharing and concert tickets. 
  • One family was asked to pay $418.90 to go bowling, The Wall Street Journal reported.
  • Experts warned businesses would most likely implement surge pricing in response to the pandemic.

Surge pricing can be a headache for those trying to hail Ubers after sporting events or booking a flight after a treacherous weather event. But now, the pricing method is spreading to other places, like bowling alleys, restaurants, and golf courses, The Wall Street Journal reported.