TikTok's new Bold Glamour filter has gone viral for simulating 'mainstream beauty' but it's a reminder of how far AI has to go to integrate 'faces of color'

• TikTok's new filter "Bold Glamour" has taken the platform by storm in recent weeks.
• It's been praised and criticized for simulating conventionally attractive features with uncanny precision.
• The feature is so unrealistic on me that it feels like a reminder of how AI still struggles to process "faces of color."

I recently met an influencer-industry expert named Meridith Rojas for coffee. In 2022, Rojas was named the chief brand officer for a major influencer marketing agency called Captiv8 and has worked with big-name influencers like Collins Key and Bretman Rock.