TikTok has a new plan to challenge YouTube and help creators earn more on their platform. The company is introducing Series, a new feature that allows creators to charge for collections of "premium" videos.
Videos that are part of a “series” will differ from other TikTok videos in a couple ways. First, the videos can be up to 20 minutes long, double the ten-minute limit for most other videos on the platform. And, unlike other TikTok content, series content will live behind a paywall, meaning the clips won’t show up in the app’s recommendations or be as easily shareable as typical TikTok videos. (Creators will, however, be able to link to their Series from other, non-paywalled videos.)