Jo Burns-Russell
Jo Burns-Russell found the four-day workweek gave her staff a better work-life balance but said a 35-hour flexible week was a better fit for her team.
  • Jo Burns-Russell's agency joined one of the largest four-day-workweek trials for six months.
  • During the pilot, it went from 40 hours a week over five days to 32 over four days.
  • Burns-Russell shared how it worked — and why the agency opted for a 35-hour flexible week.

This as-told-to essay is based on a conversation with Jo Burns-Russell, the 41-year-old founder of the creative agency Amplitude, from Northampton, England. It has been edited for length and clarity.