A $20 viral handbag that's an affordable take on the 'quiet luxury' trend was just named the hottest fashion item of 2023 so far

Wed, 04/19/2023 - 06:25

$20 Uniqlo shoulder bag — Uniqlo's $20 shoulder bag.
Uniqlo.com

A $20 Uniqlo bag that went viral on TikTok has been named the hottest product of the year so far.
There are more than 87 million views of the "Uniqlo bag" on TikTok.
This bag is an affordable take on the "quiet luxury" trend that is dominating fashion.

A $20 Uniqlo bag that went viral on TikTok has been named the hottest product of the year so far by the fashion search platform Lyst.

This low-key, and relatively low-cost, shoulder bag — officially called a "Round Mini Shoulder Bag" — is the cheapest product ever to be included on Lyst's ranking, which typically features handbags from household luxury names like Gucci and Prada.