Amazon has reportedly been trying to win over the French with a public-relations push known internally as 'Ratatouille'

• Amazon launched a public relations project called Ratatouille 3 years ago, according to a report from Bloomberg.
• The project, inspired by the hit Disney film, was created to boost Amazon's image in France, sources told Bloomberg.
• Amazon has invested more than €16 billion into growing supporting innovation and infrastructure in France since 2010.

For the past three years, Amazon has been trying to appeal to citizens of France through an internal project called "Ratatouille," Bloomberg reported.