Celebs like Aubrey Plaza and Emma Roberts are getting slammed for Big Milk ad campaigns: 'I thought we left the cow milk propaganda in the 90s'

Sat, 04/29/2023 - 09:00

Aubrey Plaza in Wood Milk campaign — In the spoof commercial, Aubrey Plaza can be seen hugging trees and promoting fictional wood-flavored "slime" called Wood Milk.
Courtesy Of The MilkPEP

Actor Aubrey Plaza took heat after starring in a campaign that mocked plant-based milk with the fake brand "Wood Milk."
Social media users have been quick to call out Plaza, as well as others like Emma Roberts, for recent collaborations with Big Milk.
Last year, Gen Z purchased 20% less cow's milk than the national average, market research shows.

Big Milk is once again enlisting the help of celebrities to sell its products, but unlike the iconic "Got Milk?" ads of the 1990s and early 2000s, these new campaigns are sparking outrage in the era of plant-based milks.