Tesla
- Tesla's "GigaBier" is now on sale, 17 months after Elon Musk first revealed it in Berlin.
- It costs about $98 for a pack of three bottles, which are supposed to look like Tesla's Cybertruck.
- The beer is Tesla's second foray into the liquor market, having previously sold a $250 tequila.
Elon Musk has started selling Tesla-branded beers that are brewed in Germany, cost more than $30 each, and are designed to look a little bit like its unreleased electric pickup truck – Cybertruck.
The "GigaBier" was first revealed in October 2021 to celebrate the opening of Tesla's Berlin Gigafactory.