EV chassis held by robot arms on a yellow background with various images of EV manufacturing collaged
The industry won't turn back on its electric-vehicle ambitions now, but the shift isn't happening at full-speed.
  • EVs are hitting the American mainstream thanks to billions of dollars of investments and incentives. 
  • But now comes the hard part: winning over customers and beating Tesla at its own game.
  • The US is "significantly far behind" in its EV transition, experts say.

Douglas Lauw of Spring, Texas, currently drives a Tesla. Eager to continue driving electric, when he decided to make another car purchase, he sought out the next generation of electric vehicles and put down a reservation for a Rivian R1T truck. 

That was four years ago, and he's still without a new car.