Bethan Juliff
- Bethan Juliff began flipping furniture and toys as a pandemic hobby and posted photos on Instagram.
- A friend asked for Juliff's help to refresh her London apartment on a tight budget of under $2,000.
- Here's how she increased the home's value by $78,000, as told to Salina Jivani.
This as-told-to essay is based on a conversation with Bethan Juliff, a knitwear designer who flips furniture on Instagram. Insider verified the home's appraised value through documentation. It has been edited for length and clarity.
I've always loved fashion. I specialized in designing handmade knitwear full time. In 2020 I went to China looking for manufacturers to produce at scale.
Before I could launch my new brand, London went into lockdown.