headshot of Randy Baruh with his arms crossed in a black suit
Randy Baruh.
  • Randy Baruh is a luxury-real-estate broker in New York City who uses tech whenever he can.
  • He's experimented with VR viewers and video content on TikTok and is now using ChatGPT to save time.
  • ChatGPT writes the first draft of a listing, and he and his team edit it into the final product.

This as-told-to essay is based on a conversation with Randy Baruh, a 52-year-old real-estate broker in New York City about using ChatGPT. It has been edited for length and clarity.

I'm a luxury-real-estate broker in New York City who's been in the industry for 23 years. Last year alone, I closed more than $50 million in sales.

When it comes to technology, I like to be an early adopter — especially in my career.