Late Zappos CEO Tony Hsieh devised a '10X' scheme to spend his wealth in the last weeks of his life. Here's how those close to him took advantage of it.

• Former Zappos CEO Tony Hsieh died in 2020 following injuries he sustained in a house fire.
• Hsieh devised a scheme called "10X" that demanded achievement in multiples of ten, Forbes reported.
• Many of those close to him made money on this scheme by getting 10% commissions from Hsieh.

In the last weeks of his life, the former Zappos CEO Tony Hsieh spent much of his wealth in a scheme he devised called 10X.

Hsieh, who spent 21 years as Zappos' CEO before departing in 2020, died in November of that year following injuries he sustained in a house fire more than a week prior. Prior to his death, Hsieh had increasingly been abusing ketamine and nitrous oxide.