Lindt's milk chocolate bunny was the third most popular Easter treat in 2022, according to Instacart data.
Andreas Rentz/Getty Images
New data from Instacart reveals the most popular candies for the 2022 Easter season across the US.
The list is unsurprisingly dominated by chocolate, with jelly beans and marshmallow Peeps also making appearances.
Reese's peanut butter eggs claimed the top spot in 30 of 50 US states.
This Easter, most Americans are looking forward to snacking on Reese's Peanut Butter Eggs, a new survey found.
Americans in 2022 gravitated heavily toward the peanut butter chocolate treat to celebrate Easter, while some also shopped for jelly beans and the divisive marshmallow candy Peeps.
Grocery delivery app Instacart analyzed 2022 data to see what seasonal goodies saw the biggest jump in popularity on the app in the two weeks leading up to Easter, and recently revealed the top 10 most popular candies overall, along with the most popular candy in each US state.
The 2022 Easter top 10 national treats, according to Instacart:
The top 10 most popular Easter candies for 2022.
Instacart
Instacart also conducted a survey with The Harris Poll of 2,000 Americans, about two-thirds of which said they celebrate Easter. An overwhelming 92% of those who celebrate Easter said they plan to buy candy this year, and over 60% said they plan to buy chocolate eggs or a bunny.
In comparison, just half said they would buy jelly beans, and 42% said they will seek out Peeps.
The company also broke the data down by state, and revealed the most popular Easter treat in all 50 states plus Washington, DC.
Here's the most popular Easter candy for 2022 by state, along with a breakdown by the numbers, below:
The alteration to the classic Reese's Peanut Butter Cups were a fan favorite in 2022, and also in 2021 when it was second place on Instacart's overall list, and the favorite in 20 states.
The eggs dominated the entire western US including Texas, Colorado, and California, along with much of New England and the East Coast including the Carolinas, Maine, New York, and dozens of others.
Reese's Peanut Butter Cup (Tied for second place, five states)
A pile of Reese's Peanut Butter Cups.
karen roach/Shutterstock
America really enjoys chocolate and peanut butter. The iconic chocolate peanut butter cup tied for second place, as the most popular Easter treat in five states.
The states that ordered Reese's via Instacart more than any other leading up to Easter were largely in the Midwest, including North Dakota, Nebraska, and Iowa. Pennsylvania and Tennessee rounded out the list.
Hershey's Milk Chocolate (Tied for second place, five states)
A Hershey's Milk Chocolate Bar.
Mike Blake/Reuters
Hershey's, another classic cocoa treat, tied for second with five states. The overall list specified that Hershey's Milk Chocolate Eggs and Kisses were the sixth and seventh most popular candy, respectively, but the state ranking lists Hershey's Milk Chocolate more broadly.
The states that bought the most Hershey's Milk Chocolate include South Dakota, Kansas, West Virginia, Alabama, and Florida.
Starburst Easter Jellybeans (Tied for second place, five states)
Starburst Easter jellybeans.
Starburst
Starburst's Easter Jellybeans dominated the Midwest, claiming the top spot in five states across the region.
The jellybeans are also the only non-chocolate candy that took the top spot in any state, and were one of three non-chocolate items on the overall top 10 list. The states where the Starburst Easter Jellybeans were the most popular include Ohio, Michigan, Indiana, Illinois, and Missouri.
Kinder Chocolate Candy Egg with Surprise Toy Inside (Fifth place, three states)
Kinder Chocolate Candy Eggs.
Laurie Dieffembacq/Belga Mag/AFP via Getty Images
The Kinder chocolate egg with a surprise inside is another Easter staple for many, and was the most popular treat in three states, including Hawaii, Wisconsin, and Kentucky.
Cadbury Easter Creme Egg (Sixth place, two states)
Cadbury Creme Eggs.
Christopher Furlong/Getty
The Cadbury Creme Egg is another fan favorite around the globe, and was most-beloved in 24 states in 2021 data released last Easter from Instacart. It was still the fifth most popular overall on the 2022 list, but lost ground in several states to the Reese's Peanut Butter Eggs and other candies on the list.
Cadbury also recently collaborated with Subway for a giveaway in the UK, melting the creme eggs on Italian bread for a Good Friday treat, which drew mixed reactions. The states where the Cadbury Creme Eggs were the most popular include Mississippi and Arkansas.
