Warner Bros.
- A new trailer for Greta Gerwig's Barbie movie has accelerated interest in the "Barbiecore" aesthetic.
- According to fashion search site Lyst, searches for the color pink have surged since the trailer's release.
- The "Barbiecore" trend currently has nearly 590 million views on TikTok.
The release of a new trailer for Greta Gerwig's Barbie movie that features Margot Robbie has sent shoppers into a frenzy to get their hands on Barbie-related fashion items, such as hot pink outfits.
Online searches showed a specific interest in items worn by Robbie in the trailer after its release in early April. Searches for fluffy mules, for example – which Robbie is seen wearing in the opening scenes of the trailer — have spiked by 115% in the past week, according to fashion search platform Lyst. While searches for pink items, in general, rose by 78% during that time, Lyst said.
Searches for gingham dresses – a print that Robbie frequently wore in the trailer – were also up 45%, per Lyst.
"From the rise of Y2K fashion to the highly anticipated release of Greta Gerwig's movie, Barbie has become the underlying style muse of the past year," Morgane Speed, content editor at Lyst, told Insider.
"Through the rise of the Barbiecore aesthetic on TikTok and fashion lovers' recent obsession with all things hot pink, the iconic doll has developed an uncanny ability to shift retail trends," Speed added.
"Barbiecore" refers to the style aesthetic inspired by Barbie and has taken social media by storm. Videos related to this trend have nearly 590 million views on TikTok.
The aesthetic has been dominating fashion for the past year with the hot pink color appearing on runways and red carpets, according to The Business of Fashion. Its even influenced interior design.
Valentino's creative director Pierpaolo Piccioli debuted a hot pink color, dubbed "Pink PP" that was developed with Pantone, at Paris Fashion Week in March 2022. Celebrities including Harry Styles, Anne Hathaway, Kim Kardashian, and Zendaya were seen sporting hot pink outfits at the time.
Hot pink has been typically associated with stereotypical standards of femininity but has been embraced by Gen Z and Millennials as a statement against traditional standards of beauty and expectations of women, Insider's Marguerite Ward reported in July. Experts say the urge to wear bright and bold colors emerged in the wake of the pandemic as a reaction to months of quarantining and social distancing.