A new trailer for the much-hyped Barbie movie has sent shoppers searching online for fluffy mules and pink clothes, with 'Barbiecore' set to be a hot trend in 2023

Tue, 04/11/2023 - 09:24

Margot Robbie as Barbie — Greta Gerwig's new Barbie movie, featuring Margot Robbie.
Warner Bros.

A new trailer for Greta Gerwig's Barbie movie has accelerated interest in the "Barbiecore" aesthetic.
According to fashion search site Lyst, searches for the color pink have surged since the trailer's release.
The "Barbiecore" trend currently has nearly 590 million views on TikTok.

The release of a new trailer for Greta Gerwig's Barbie movie that features Margot Robbie has sent shoppers into a frenzy to get their hands on Barbie-related fashion items, such as hot pink outfits.