A Tesla Model Y.
A Tesla Model Y.
  • You can now get a Model Y for cheaper than the average car.
  • Tesla is making big moves into the mass market this year.
  • Price reductions could show up in Q1 profit margins at earnings release Wednesday.

Tesla's price war is spilling over out of the electric vehicle market as Elon Musk's car company continues to slash prices.

Musk has dropped the prices on Tesla models six times since the start of the year, kicking off a price war with mainstream car brands like Ford and GM

So far, Tesla's pricing strategy has been seen through the lens of the EV market and Musk's efforts to protect Tesla's spot as the number one seller of electric vehicles in the US, but now Tesla's vehicles are priced more comparably with the entire vehicle market.