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- Uber's CEO moonlighted as a driver last September to better understand why recruitment was an issue.
- Dara Khosrowshahi told The Wall Street Journal he encountered problems that discouraged drivers.
- He also found that some passengers were rude and acted like they were alone in the car.
Uber's CEO moonlighted as a driver to try to find out why the company was having trouble signing up more drivers. He was surprised to find out just how many issues there were – and how unpleasant some riders could be.