Dara Khosrowshahi Uber
Uber CEO Dara Khosrowshahi speaking in New York in September 2021.
  • Uber's CEO moonlighted as a driver last September to better understand why recruitment was an issue.
  • Dara Khosrowshahi told The Wall Street Journal he encountered problems that discouraged drivers.
  • He also found that some passengers were rude and acted like they were alone in the car.

Uber's CEO moonlighted as a driver to try to find out why the company was having trouble signing up more drivers. He was surprised to find out just how many issues there were – and how unpleasant some riders could be.