Women are more skeptical of electric cars than men — and won't accept less than a 350-mile range

• Men make up most early adopters of electric cars, while women account for most EV skeptics.
• Higher-income consumers are more likely to adopt or consider going electric.
• Those skeptical about EVs aren't willing to accept a range lower than 353 miles.

If automakers want to make their multi-billion-dollar electric car ambitions happen, they need to know who their target customers are and what buyers are looking for in an EV. 

Notably, well-off millennial men have largely been leading the charge on EV purchases.