ChatGPT, a language model developed by OpenAI, has fast become one of the biggest buzzwords in retail. The model, launched as a prototype in November 2022, is the latest iteration of the AI technology promising to revolutionize ecommerce. But retailers remain cautious over its potential pitfalls, especially concerning direct interactions with customers. So where exactly will ChatGPT, and generative AI broadly, have the greatest impact in retail, and what are the most and least promising use cases for the technology?
Insider Intelligence
Generative AI is set to have far-reaching implications for the $5.920 trillion global ecommerce sector. The most sizable impact is expected to be seen in the areas of mobile commerce, social commerce, voice commerce, and other top channels such as personalization and product design.