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Some Gmail users are unhappy that ads are showing up between emails in their inbox.
  • Some Gmail users are unhappy that ads are showing up in the middle of their email inbox.
  • Google usually places ads at the top of the Promotions and Social tabs in Gmail inboxes.
  • The new ad placements were tested last year on mobile, and rolled out to desktop in the last month.

Some people are seeing ads show up between emails in their Gmail inbox — and they are not happy about it.

Google usually displays ads at the top of the Promotions and Social tabs in an inbox, but some ads are showing up with a green "Ad" label in the middle of emails under the Promotions tab.

A Twitter user named Rosemary H tweeted that they were "INCENSED" about the ads showing up in their inbox.