Friends having tapas at restaurant
Tables at popular restaurants are becoming increasingly exclusive, thanks to premium programs.
  • Certain credit cardholders and frequent bookers are now the top of lists when it comes to booking restaurant reservations.
  • SevenRooms says it shares data with restaurant clients to identify big spenders and offer premium reservations.
  • Members of Resy's Global Access Dining program have access to exclusive reservations at popular restaurants around the world.

In a time when reservations are typically made through a third-party site rather than over the phone, restaurants are using data to target customers who spend more on dinner and regularly book tables.