Wynter Karo (left) and Alice Parmiter (right), co-founders of tequila brand Pimentae
Friends Wynter Karo (left) and Alice Parmiter (right), co-founded of tequila brand Pimentae in 2020.
  • Friends Wynter Karo and Alice Parmiter start mixing tequila cocktails in their kitchen at home. 
  • They registered their tequila brand, Pimantae, while working full-time jobs in 2021. 
  • They decided to pursue angel investors and used a pitch deck they made on Canva. 

Friends Wynter Karo and Alice Parmiter returned to the UK from a trip to Mexico in 2020 with an idea for a tequila business.

Two years later, after scaling their start-up alongside full-time jobs, the pair closed an over-subscribed £545,000 (or about $675,000) pre-seed round led by Distill Ventures