- Friends Wynter Karo and Alice Parmiter start mixing tequila cocktails in their kitchen at home.
- They registered their tequila brand, Pimantae, while working full-time jobs in 2021.
- They decided to pursue angel investors and used a pitch deck they made on Canva.
Friends Wynter Karo and Alice Parmiter returned to the UK from a trip to Mexico in 2020 with an idea for a tequila business.
Two years later, after scaling their start-up alongside full-time jobs, the pair closed an over-subscribed £545,000 (or about $675,000) pre-seed round led by Distill Ventures.