illustration of man standing alone at a crowded party with his hands in his pockets.
  • Kellogg School of Management professors researched why some people dread networking.
  • They found that networking can make some people feel morally impure and dirtier afterwards.
  • One professor said it's helpful to think about networking as an opportunity rather than a burden.

We tend to have a range of reactions to the prospect of networking. Some of us love making connections and sharing information with new people. Some of us dread the awkward introductions and small talk.

And though we have probably all heard that networking is important to our career, these different attitudes mean we approach it differently. Below, our faculty discuss several social and psychological factors involved in networking—so you can assess your own approach and change it if you need to.