Cricut, a company that makes popular cutting machines for crafting projects, announced a new model today. Although its devices are relatively affordable, the new Cricut Venture is a higher-end $1,000 machine aimed at “incredibly enthusiastic makers and those who sell their crafts.” In other words, this variant is less for occasional hobbyists and more for hardcore makers or small businesses selling their creations somewhere like Etsy.
Cricut Venture is a “large-format” cutting machine that can handle bigger projects — whether physical size or higher volume. The device, the company’s biggest yet, can cut up to 75 feet of repeated images and 12 ft of single images. Cricut says it’s also its fastest machine, cutting up to 25 inches per second. “Cricut Venture is optimized for size and speed,” said Michelle Fishberg, Cricut’s VP of Global Product Management. “You will find the beautiful design and quality Cricut is known for, with increased precision and attention to detail, all of which make cutting on this large-format machine an easy and productive experience.”