Everyone's talking about the 'Barbie' movie – but the doll's sales are actually falling

• Sales of Barbie dolls and related merchandise fell in the first half of 2023, Mattel execs say.
• This is despite the doll being catapulted back into the spotlight in Greta Gerwig's "Barbie" movie.
• But execs say July sales so far are higher than last year and the impact of the movie will last for years.

Greta Gerwig's "Barbie" movie may be smashing the box office, but the doll's sales are actually still falling for parent company Mattel.