Emily Hanley
- Emily Hanley is a freelance copywriter, writer, and comedian.
- She started losing work when clients decided to use ChatGPT instead of hiring a copywriter.
- Hanley says that if a robot can do your job for less, that is exactly what will happen.
I always dreamed of going viral because of my brains or my undeniable beauty. I never thought it would be because I made a TikTok about losing my job to AI.
I'm a writer and stand-up comedian. Like most creatives, I've always worked a day job. For the past several years, I worked as a full-time freelance copywriter i.e. web pages, branded blogs, online articles, social media captions, and email marketing campaigns. I wasn't raking in the big bucks, living fancy-free aboard a yacht in Capri, but I was comfortable. For the first time, I felt I had a sustainable career.
In the push for innovation, we've always celebrated the advancements that rendered workers useless; we marveled at the printing press with little thought for the scribe and rejoiced at the ease of an elevator button even though it swiftly replaced the lift operator.
Still, it's different when it happens to you
First, the work slowed. Instead of 10 assignments a week, I had five. Then three. Then one. Like any good self-doubting millennial, I first thought it was me. I'd finally been discovered as a talentless hack with no business being a "professional" writer.
The majority of my freelance assignments came through a single agency working with multiple brands. When the assignments stopped coming, I emailed my editor/boss to ask if I'd been fired or if all the brands had just voted me off the island, Survivor style.
The good news was it wasn't me, but the real reason made me wish it had been.
Clients were simply unwilling to pay for copywriting any longer unless that writer could also provide email management and a funnel-building system, likely due to the newfound popularity of ChatGPT. Most of my clients were small businesses, start-ups, and young brands, which are typically the first to adapt to new technology to cut costs… aka me.
Trying to find a job in an oversaturated market is like trying to talk to someone at unemployment, many of us remain on hold
For the next three months I steadily applied for content and copywriting positions. With each passing week, I widened the scope of my search, desperation pushing me forward like a stage mom to a shy child.
Several successful yet fruitless interviews later (one of which I did in Hawaii on the day of my best friend's wedding), I remained jobless. (Side note: that beautiful trip to Hawaii sent me into debt-stress-spiral akin to nothing I've ever experienced. I now understand Death Of A Salesman on a far deeper level.)
Then, I came across a promising position through a rather pushy recruiter. The six-month contract was for a well-paying, albeit exceedingly vague, role at a global conglomerate, the name of which I cannot share due to an NDA. I entered the pre-interview-interview hopeful and left wishing I'd followed my father's advice and become an electrician.
The company was looking to hire a copywriter to train its Artificial Intelligence source, improving its human-like communication abilities. The contract was six months because that's how long it would take the AI would learn to write just like me, but better/faster/cheaper.
If you're under the assumption that I turned down the follow-up interview because the job would take away my future ability to find work, then you'd be wrong my friend. When on the brink of financial collapse, making the "right choice" for future sustainability becomes a distant concept, replaced by frivolous needs for the present, such as food, and shelter.
In a hilarious turn of events, even though I would've taken the job, I didn't actually end up getting the job
Instead, I got hired as a Brand Ambassador, which is a fancy way of saying that I offer samples of sparkling water at grocery stores. I'm still applying for jobs, but in the meantime, this allows me to keep the lights on.
In January 2023, two months after its launch, ChatGPT surpassed 100 million users, solidifying its status as the fastest-growing consumer application of all time. The more users input instructions, the smarter ChatGPT gets, and the more writers will join me — and the elevator operator — in obsolescence.
While myself, and countless other out-of-work copywriters, are the first wave of AI collateral, the collapse of my profession is likely just the tip of the AI iceberg. Challenger, Gray & Christmas reported data that showed Artificial Intelligence led to nearly 4,000 job losses in May of 2023.
I naively assumed that artists and creatives would be safe from automation technology, because how could anything replace the wonder of the human mind, and even if it could, why would we want it to? Hah! I now understand that in even the most creative industries, creativity never comes before the bottom line. If a "robot" can do your job for less, you better believe that's exactly what's going to happen.
Emily Hanley is a freelance copywriter and comedian.