Getty
- Mark Zuckerberg sees an "awesome" and unexpected opportunity with Threads.
- The new app quickly gained 100 million users, although retention has proven more difficult.
- When the time is right, Zuckerberg is prepared to do what he can to make it successful long term.
After the record-breaking launch of Threads, the app has been losing ground in recent weeks. Elon Musk can't start celebrating yet, though.