YouTube/McDonald's
- McDonald's announced Thursday that it's opening up a spinoff chain called CosMc's.
- CosMc is an orange alien and obscure McDonaldland character from the late 80s.
- Mcdonald's has been capitalizing on nostalgic, forgotten mascots — with Grimace taking the internet by storm.
On the heels of its wildly successful Grimace-themed marketing blitz, McDonald's is digging back into its back catalogue of McDonaldland characters for a new chain of spinoff restaurants called CosMc's.