It looks like the big entertainment powers are digging in for a long battle with striking actors and writers. Not that they don’t have money to use. Here’s an example: Netflix’s recent job posting for a machine learning platform product manager, with a heady annual salary of $300,000 to $900,000 (that’s a range). That’s compared to many actors who make around $200 a day, according to this SAG-AFTRA contract. AI's role in creating future entertainment is a key item of debate for both striking parties.
The job listing indicates AI will be used to “create great content” and not just develop new algorithms to recommend shows and movies. The posting also alludes to integrating artificial intelligence in “all areas of the business.” The first tentative steps have already been made: Netflix currently airs a Spanish reality dating series called Deep Fake Love, which scans contestants’ faces to create AI-generated deepfakes, while its gaming studio employs generative AI to compose narratives and dialogue.
– Mat Smith