Over half the people who signed up for Threads have stopped using it already, prompting Mark Zuckerberg to push for 'hooks' to entice users, report says

• Threads took just five days to reach 100 million users when it launched earlier this month.
• But Mark Zuckerberg told staff that more than half of them haven't kept using the app, per Reuters.
• Although Meta is working on new features to help "hook" users and keep them coming back.

Threads has lost more than half its users, Mark Zuckerberg told staff on Thursday, according to Reuters.