Elon Musk clasps his hands together while wearing a suit at the VivaTech conference, and Kendall Roy from 'Succession' wearing a baseball cap
Elon Musk and Kendall Roy.
  • Elon Musk announced Saturday that Twitter would be rebranding to X.
  • And CEO Linda Yaccarino shared a lengthy announcement pitching a wide-ranging vision.
  • But many users joked about its similarity to confused, cringeworthy ideas from "Succession."

Elon Musk announced Saturday that Twitter would be rebranding to X, replacing its bird logo and doing away with identifiable phrases like "tweet."