Reddit has started testing its version of verification badges on its platform with a new "Official" label. According to a post by a Reddit admin, the new label is in early testing and is only available to a small group of organizations ("in the double digits") that already have existing relationships with Reddit. The company says that the label will appear next to their usernames, similar to how flairs are currently implemented.
Reddit clarifies that this should not be taken as an endorsement or promotion on its part and that it’s simply there to identify authentic brand accounts. "The label is a visual indicator of an authenticated profile, and it does not unlock any special privileges or protections. This new 'Official' label should not be mistaken for our existing 'Promoted' label, which continues to be our (only) indicator of a paid ad," Reddit says.