There's a disconnect between consumer and business priorities. Here's how to solve it.

• Customer expectations and enterprise priorities are at odds. 
• While today's shoppers care most about convenience, trust, and affordability, brands have different priorities. 
• To attract and retain customers, enterprises must refine their strategy to match the needs of consumers. 

Enterprise executives have instincts about shifts in consumer preferences — after all, they are consumers, too. And yet, there's a disconnect between what large enterprises are focusing on and what customers expect.