Elon Musk is rebranding Twitter.
Elon Musk is rebranding Twitter.
  • Twitter rebranded to X this week, and is changing all its official accounts to match.
  • One user had already registered @x — but he says the company abruptly took it from him.
  • The owner of the handle, Gene X Hwang, said he'd been willing to trade it.

In its rebranding efforts, X — formerly known as Twitter — abruptly took over one of its user accounts with the handle @x on Tuesday night.

The original owner of the handle, Gene X Hwang, told Insider he received an email regarding the handle change and was given the much longer handle @x12345678998765. He'd owned the @x handle since 2007 and has since generated over 53,000 followers on the social media site.