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- Twitter's new "X" logo was projected over its San Francisco headquarters two hours after midnight.
- It was launched under the cover of darkness and with minimal fanfare.
- Some of Musk's other big product launches have been riddled with misfires and blunders.
In a strange nocturnal display, Twitter's new logo lit up the facade of the company's San Francisco headquarters a few hours after midnight.
At around 2 a.m. EST on Monday, Twitter CEO Linda Yaccarino gave the world the new X logo: "Lights. Camera. X!" she tweeted.