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- The fast-food marketing arms race has taken increasingly bizarre turns.
- Burger King Thailand has released a 100-patty burger that costs nearly $300.
- The burger is the natural conclusion of over 50 years of trying to realize the slogan, "have it your way."
Burger King has been practically marinated in the spirit of competition from day one.
The brand came into the world just a year before McDonald's, the company that would become its archnemesis.