Lionel Messi has hit the ground running in Major League Soccer, and he's boosting Apple's bottom line in the process. Tickets for Inter Miami games have soared in price since Messi, the greatest soccer player of his generation and arguably the best of all time, joined the team several weeks ago. On top of that, subscriptions to Apple TV's MLS Season Pass have more than doubled since the former Barcelona and Paris Saint-Germain star started plying his trade in the US in July.