Three rectangular portraits of dogs are against a light olive green background. The first dog is. a small light brown puppy, the second dog is a scruffy black and white dog with pointed ears, the last one is fluffy white dog with floppy ears and a red bowtie. The portrait of the black and white dog in the middle starts peeling away, slowly unveiling a disappointed artist gripping a set of paintbrushes. The peeled way portrait actually has a contract on the back of it and flys away out of the frame.
Chewy created a new, more-restrictive contract for its artists.
  • Chewy has become known and loved for surprising customers with portraits of their pets.
  • In August, Chewy announced its new artist fee would increase from $30 to $35 per portrait.
  • The $5 raise came with a new, more-restrictive contract.

Chewy's tradition of pet portraiture is in jeopardy.