Auto execs still don't think the Tesla sales model will catch on

Wed, 08/09/2023 - 13:55

A man wearing a hat looks at cars on a dealership lot. — Some car companies have hinted at experimenting with a direct-to-consumer model and cutting dealers, but many execs have said they're not actually convinced it'll happen.
AP Photo/David Zalubowski

Most automakers sell cars with a traditional franchise model, while Tesla sells direct-to-consumer.
Some companies have hinted at the idea of shifting their dealer involvement in future EV sales.
But many execs said in a recent survey that they're not sure Tesla's way will catch on.

Auto executives still don't think the Tesla sales model will catch on — despite some pretty substantial shifts in the auto retail space already taking place.