Bud Light bottles
Americans are starting to be won over by Bud Light again, according to Deutsche Bank.
  • Bud Light is winning over Americans again.
  • Conservatives turned on the brand after it started sponsoring the transgender TikTok personality Dylan Mulvaney.
  • But a recent poll showed “substantive signs of progress” for the beer, according to Deutsche Bank.

Bud Light has started to win over Americans again, according to a Deutsche Bank survey.

The German bank said Wednesday that the beer brand had shown "substantive signs of progress" in August as it tries to regain customers after its collaboration with Dylan Mulvaney sparked a conservative backlash.