Colin Huang, Pinduoduo CEO
Pinduoduo founder Colin Huang
  • Temu's sister company Pinduoduo may have a "9127" culture, Bernstein analysts wrote.
  • This is a play on "996" work culture, which encourages work from 9 a.m. to 9 p.m., six days a week. 
  • The death of two Pinduoduo employees made headlines in 2021.

Temu sister company Pinduoduo is known for having an exceptionally intense workplace culture, Bernstein analysts wrote in a note published this week.

China-based PDD Holdings, which also owns online retailer Pinduoduo, launched Temu in the US in September 2022, emphasizing low prices and lightning deals. Temu is quickly taking off with US shoppers.