DeSantis
Gov. Ron DeSantis of Florida finishes an interview with Fox News host Sean Hannity after the first GOP presidential primary debate in Milwaukee.
  • Never Back Down is looking to reverse DeSantis' presidential campaign slump with a sizable ad buy.
  • The $25 million blitz will be focused on the early-nominating states of Iowa and New Hampshire.
  • DeSantis has promoted his conservative record on the trail, but Trump continues to dominate the GOP race.

Never Back Down — the super PAC aligned with Ron DeSantis — is preparing to purchase at least $25 million in television advertising in Iowa and New Hampshire in September and October as the group looks to reverse earlier stumbles in the Florida governor's bid for the White House, according to The Washington Post.