Back in May, Disney CEO Bob Iger announced that the company's streaming service would be getting a price hike later in the year. Now, we know when: during Disney's quarterly earnings call, Iger announced that the ad-free Disney+ premium tier would be raised to $13.99 on October 12. It's the streaming service's second $3 price increase in the last year — the current $10.99 subscription price was set in December. Hulu's ad-free plan is also getting the $3 bump, raising it to $17.99 a month for a standalone subscription.
It's a big price increase, but Disney is offering some relief for customers who are willing to bundle the services. A new Duo Premium subscription that bundles both ad-free tiers of Disney+ and Hulu will be available for $19.99. Disney also announced that starting in November, the $8 ad-supported tier it launched in the US last year will be made available in Europe and Canada.