- Dr. Te Wu is the CEO and CPO of PMO Advisory, a project management training and consulting firm.
- He writes that Musk needs to treat the rebranding of Twitter to X as a business transformation.
- Wu also writes that Musk must incentivize current users to stick around.
I have been following the events of Twitter with bewilderment. It's not every day one witnesses such rash attempts at self-mutilation in the name of rediscovery.