Dr. Te
Dr. Te Wu is an Associate Professor at Montclair State University.
  • Dr. Te Wu is the CEO and CPO of PMO Advisory, a project management training and consulting firm. 
  • He writes that Musk needs to treat the rebranding of Twitter to X as a business transformation. 
  • Wu also writes that Musk must incentivize current users to stick around. 

I have been following the events of Twitter with bewilderment. It's not every day one witnesses such rash attempts at self-mutilation in the name of rediscovery.