Elon Musk smiling
Elon Musk smiling
  • Elon Musk said X will keep ad revenue from content creators who don't have a premium subscription. 
  • Creators need at least 500 followers and 15 million impressions in the last three months to be eligible.
  • X rolled out its ads revenue-sharing program last month — and some users have reported big payouts. 

Elon Musk said that content creators on X, formerly known as Twitter, have to be premium subscribers to be eligible for its new ads revenue-sharing program. 

"The ad money will otherwise be kept by X if you are not an X Premium (Blue) subscriber," Musk said in a post.